Name of project: Innovative support network for students in the field of online marketing
Researcher FEM: Ing. Ladislav Pilař, MBA, Ph.D.
Budget (CZU): 1.541.128,- CZK
Budget (FEM): 164.480,- CZK
Project duration: 2019 – 2021
Grant: Erasmus+
Project number: 2019-1-CZ01-KA204-061365
Contact: Ing. Ladislav Pilař, MBA, Ph.D.
The project focuses on developing the knowledge and competencies in the field of online marketing for employees of small and medium-sized enterprises. The aim of the project is to increase their competitiveness in the market by improving their online marketing skills. The intellectual output of this project is a self-learning platform and a three-day workshop organized by partnering educational institutions (such as a university).
