Social media has become a normal part of many people's daily lives. Data from July 2021 shows that there are approximately 4.48 billion social media users worldwide, equivalent to almost 57% of the total world population.
Users are spending more and more time on these platforms, creating an active and passive digital footprint through their interactions. This digital footprint has high research potential in many socially relevant areas, as understanding people's communication on social media is essential to understanding their values, attitudes, experiences, and behaviours.
The research team focuses on social media analysis along its entire vertical, which means from data collection methods to the area of knowledge representation.